How to Misrepresent your Brand in a Media Interview
...in 5 easy steps
Notes from a Big Data scandal
“I learned many things from that period…I learned for example, that when
Stress testing your crisis communications plans
The former US Defence Secretary Donald Rumsfeld once referred to ‘unknown unknowns’
The Golden Hour
Last year I attended a crisis management conference where one of the
Europe, trains, envy…. and spin
This has not been a good week for the Broadcast Spokesman for the
KFC – staying bullish while running out of chicken
Full-page ads in taboids confident & witty When the story broke about
Moyes and the Media – Jobs for the Boys?
When a top football manager apologises publicly for an inappropriate comment to a
How to handle the media in a crisis
I must admit that I winced a bit before writing this first section
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"We contacted the Government/Opposition to invite them to take part in the programme
Don’t just sit there and wait for the news to happen
Whether you're a sole trader, SME or a large company you need to