How to handle the media before, during and after a crisis – your 10 point checklist
Do your emergency comms plan when there’s no crisis!
- How robust is the plan? Has it been tested recently and is all the information up to date and easily accessible by your senior team?
- What levels of trust have you already built with your key media contacts? How will you build on them?
- What are your key messages and are you fully equipped to get them out to all your audiences? Including the wider public, your customers, all your staff and your stakeholders.
- Who is leading your media communications and has he/she and the team been fully trained to handle the press and social media?
- Are the messages from your organisation clear, concise and consistent?
- How are you going to respond to your ‘nightmare’question?
- Is the information on your website and social media platforms being updated regularly with consistent messages