Often the hardest part of dealing with a crisis is controlling the narrative after the event. Things are rarely as black and white as the more damning comments in the boardroom or on social media might suggest, but once the damaging narrative gains momentum it belongs to you in the eyes of outsiders even though it may not be true.
But it can be one almighty struggle to wrestle it back under your control.
Crisis management consultants used to say “It takes a lifetime to build a reputation and a day to destroy it”.
In 2018 you can change that to ‘ a few seconds’.
In the corporate world or the public sector if one of your senior staff makes a random remark that reflects poorly on your organisation it’s SO easy to watch it spiral out of control if it’s not managed quickly and efficiently by someone who knows what they’re doing.
Someone who recognises the importance of your customers, your stakeholders and your staff.
It can help if that someone can see the wood from the trees and who isn’t part of the prevailing workplace culture, which may need to change.