The issue

A school in the North West of England was expecting a terrible Ofsted report. Under the stewardship of the previous headteacher the standards had gradually deteriorated and although the new head was changing things around the school’s reputation was still poor: mud sticks.

The impending Ofsted report wasn’t going to help matters.

What we did

The new headteacher was particularly concerned about local press coverage which had  not been supportive of the various positive initiatives which he had implemented since taking over the school. Despite sending press releases and trying to engage the journalists, the paper only seemed interested in bad news from the area where the school was based.