Tag Archives | politics

Andrew Neil and Theresa May interview

The May effect—how far can you coach politicians to be good on telly?

When I train people who have never or rarely appeared on tv or radio I tell them -cliche alert!- that one of the first rules of media training is ‘Be Yourself’. The more ‘natural’ you come across, the more authentic you’ll sound and the better your performance is likely to be. Few things are worse […]

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