“Mick Ord is the real thing when it comes to PR and communications.
“When the Corona virus outbreak occurred he made sure that I was able to reach the widest possible audience with sensible, non-panicking information and messages. His extensive experience and contacts meant that I was able to engage both nationally and locally with very wide coverage. Mick is a consummate professional who puts the task at the centre, is pro-active and constantly thinking of the next step in optimising impact.”
Professor John Ashton, Public Health expert. Ex-Director of Public Health NW England.
“I have spent about a month with Mick on reviewing my TV clips on market commentary. Mick walked through every clip and gave me very specific feedback.
“He continued to encourage me to “be myself” and… he also gave me some help on what would make me stand out and make my appearances more memorable, which is hard to do with stock market commentary! I highly recommend his services and encourage anyone who is new to media to work with Mick. His constructive feedback is not only helpful but encouraging. Even if you find yourself critical of your appearances, Mick picks up on things that I totally missed! He is a must hire.”
“We didn’t want just another ‘run of the mill’ media training course. We wanted something that would stretch and challenge our thinking and performance.
“We were particularly interested in understanding more about social media and how to use it effectively and proactively for the benefit of our residents. We weren’t disappointed. Mick and his team put together a thought-provoking, relevant and insightful programme covering the full range of public and media communications. The whole team found it worthwhile.Taking a day out from our busy schedules is something that’s hard to do, but for Mick’s workshop it was time well spent and we’d do it again. I can’t recommend Mick and his team highly enough.”
“I have known Mick Ord for over 30 years. He is a real pro.
“He recently did a very nice interview on my new book which many people saw and liked very much. Nicely balanced questions which got very nice answers. Not what always happens with your media! Can’t recommend him highly enough.”
Professor Michael Parkinson CBE, Associate Pro Vice Chancellor for Civic Engagement, University of Liverpool
“We engaged Mick Ord to prepare our senior team for handling crisis media communications. The session was very informative and at times intense; intense in that it provided a comprehensive and thorough insight into what can be expected when your Organisation is faced with a PR sensitive issue that attracts media attention.
“The simulated ‘real time’ on camera training was both exciting and challenging, using customised scenarios and probing journalistic techniques to put the team through its paces. The approach Mick took was to make it relevant to our business with realistic case studies from a well-researched brief. Like all learning, it happens best when it takes you out of your comfort zone, this was done with care and support and each member of the team benefitted from this approach and feel able to face the anticipated and the unknown.”
Kieran Gordon, CEO, Career Connect Limited, Merseyside
“We sent six members of our team on a two-day media training course in Liverpool, organised by Mick Ord. They came back bubbling over with stories – it sounds like they had a great time. And they learnt a huge amount too.
“The aim was to give them a leg up so they can shoulder some of the burden of representing the company in the media, especially radio and TV in future. Mick and his team really got stuck into understanding our needs as a company, and the skills and responsibilities of each of the participants. As a result, the training was tailored to the company and to each individual. And we got feedback on the strengths and weaknesses of the individuals afterwards, which is The team were put through their paces, being grilled in front of a camera or microphone, and variously goaded and attacked with difficult or sometimes hostile questions. It was judged to a nicety: they all reported that the training was very tough but very constructive too, which is the perfect mix from our perspective. If they can do that, they have nothing to fear from the real world! I thoroughly recommend Mick and his team. We will be rolling out media responsibilities across some of the team immediately, while others need a bit more coaching.”
“We are a medium size local charity that has very limited marketing skills but we need to get our message out there to promote our services.
“Within a short space of time Mick has managed to get our Dementia Day Care Service featured on BBC North West Tonight, secured us a slot on BBC Radio Merseyside and organised a promotional event at Liverpool One. Mick’s approach is practical, down to earth and resonates well with our staff who are not marketing experts by any means”
Dil Daly, Chief Executive of Age Concern Liverpool & Sefton
“I commissioned Mick to conduct a piece of work relating to my social procurement business with the aim of raising the profile of the business and “getting our message out there”.
“Mick’s offer was very different to that of other PR/Media relations organisations and his experience and contacts shone through; from the very beginning Mick was very thorough and keen to understand all the elements of our business and how we operate. After his research Mick presented me with a ‘wish list’ of what we could potentially do to raise the profile of my business and I have to say every bullet point on the ‘wish list’ has been executed turning the list into a reality. Mick has done a fantastic job of understanding my business and in promoting our work to a wider audience he is effectively helping us to help others. Thank you Mick for a great job!”
Sara Lawton, Director, Construction Impact Framework
“Working with Mick has been an honour. His experience and pragmatic approach has certainly helped IX Liverpool get exposure and access to media channels previously unimaginable.
“As a not-for -profit internet exchange that has been built by the community, we needed help with getting our marketing messages to the right people, from the media to the politicians and the people. We also needed help in communicating our message to the wider community and Mick has certainly helped us do this in many different ways. He really is a first class journalist who also enjoys giving something back to the local community, donating his time and expertise to help raise the profile of Liverpool’s digital economy to an international stage and we look forward to his continued support in the future”.
Professor Matt Wilson CEng, FIET, Chair of Liverpool Internet Exchange
“Mick was my media agent during my recent record-breaking Climb The UK challenge.
“Whilst on the road and regularly out of communication, it was essential that I could rely on someone to maximise and manage media opportunities on my behalf, and Mick fully rose to the task. Despite the unreliability of my schedule, I was impressed by the amount of coverage and momentum that Mick generated as I neared the finish line. From his vast experience Mick knows what is needed to get a winning story, and best of all, is personable and very easy to get along with.”
Alex Staniforth, international adventurer / explorer
“Thanks to Mick Ord Media we have just had a splendid sellout two shows at the Cavern Club in Liverpool for US band, East of Eli featuring ‘Grey’s Anatomy’ and ‘Supergirl’ star Chyler Leigh.
“With a crazy deadline, Mick brought in immediate BBC TV and radio both before and after our gigs raising profile of all involved. Looking forward to our next project with Mick.”
“Mick is an excellent editor and manager of people. BBC Radio Merseyside achieved a ten year high in audiences under his stewardship.”
Aziz Rashid, Head of Regional and Local Programmes, BBC North West
Mick is a great communicator and a hugely experienced journalist… He is extremely well connected with senior media, business and political figures and highly regarded both personally and professionally.”
Jack Stopforth MBE, Founder Director at Taylor Stopforth
I’ve known Mick for more than 20 years. He ran one of the UK’s most successful radio stations, BBC Radio Merseyside, with imagination and flair in what is a highly competitive media market.”
Pat Loughrey, Warden of Goldsmiths University of London
“Mick is a great person to work with – great vision, energy and a great enthusiasm for collaborative working. We worked together on Safer Internet Day 2014… it was the most successful Day ever… more than 17 million people are estimated to have seen the content on TV, radio and online.”
Will Gardner, CEO Childnet International
“True leadership and brilliant editorial nous are difficult to describe, but easy to recognise, and Mick has them in spades…”
Simon Elmes, former Creative Director at BBC
“First class professional in broadcasting and public relations. I have worked with Mick on behalf of my charity for over 20 years and the experience has been excellent every time.”
Professor Ray Donnelly, Roy Castle Lung Cancer Foundation